AI-Powered Apps Are the Key to Increasing Your Brand’s Value Proposition
Digital transformation is disrupting models and generating outcomes for companies across every industry. One of the most significant impacts of this evolution is increasing the overall brand value proposition. Being able to offer a seamless experience to customers and stakeholders through leading-edge software and development teams, brands ultimately grow the perceived value of their services and increase revenues. But what would ignite this growth in your business? AI-powered apps.
Improving Customer Experience (CX)
It was reported that in the retail industry, the implementation of AI resulted in a 9.4% increase in customer satisfaction and a 5.0% decrease in user churn rate. Providing personalized experiences through the use of machine learning and conversational user experience (UX) delivers accessibility and efficiency for users at every point of their interaction with your company.
Machine learning (ML) has been instrumental in gathering data to learn user behaviors across the board. Similar to how companies have been leveraging gathered data to identify patterns and make business decisions, joining ML with AI in customer-facing apps allows companies to present customers with recommendations tailored to their personal interests.
The numbers show us that this is a key element to winning over the right customers. A study by Twilio Segment, a CDP, shared that 60% of consumers say they’ll become repeat customers after a personalized experience. Some of the best examples of this kind of personalization can be found in streaming apps that seamlessly recommend the perfect songs, shows, and movies for their users which keeps them coming back for more after each use.
Why Apps Are The Perfect Platform
Mobile web traffic is the highest it’s ever been — that’s on a global level. In early 2023, it was registered that 60.67% of all web traffic came through mobile devices. And it was estimated that the US adult spends more than 4 hours using mobile internet, with 88% of that time being within apps. So why not facilitate your customer’s journey by giving them direct access to your products and services with your own mobile app?
Who You Need On Your Team To Get It Done
Although many companies are eager to rapidly expand their digital initiatives and presence in the market, most do not know where to start. Setting your goals for each project is the first step. Once the goals are identified and your company knows how to communicate them, you’ll have to find the right people to get the job done.
Specifically for app development, there are a few key experts you’ll need on the project:
- Product Owner — As the primary link between the app development team and the internal team, this person is in charge of overseeing the app creation process from start to finish. They are responsible for defining and communicating the product vision to the development team and stakeholders. They translate their market and business knowledge into a clear and inspiring vision for the product. This is what sets them apart from the project manager. They also define user stories and create a product backlog, ensuring the team has a clear understanding of what needs to be built. This is typically an in-house role.
- Project Manager — This individual plays a crucial role in coordinating and managing all aspects of software development projects. They are responsible for building a roadmap for the project, always keeping an eye on the progress, monitoring KPIs, and ensuring transparency and accountability throughout the project lifecycle.
- UI/UX Designer — They are the key to delivering an app with an accessible, user-centered interface. Leveraging user insight the designer will also guide their process by conducting usability tests and analyzing user feedback. This will drive their decisions when defining user flows, information architecture, and interaction design. Their overall role is to ensure that the app is easy to navigate and aligns with both user expectations and company goals.
- Mobile App Developers — The first point to consider when looking for a developer is which platform your app will be for. There are developers that focus on iOS and Android respectively, but there are also developers who do both! Their job is to bring life to the UI/UX designer’s layouts with their code. If the company has a preference as to which programming language the app should be developed using, finding a dev that is proficient in that language will also be important in the hiring stages. As they look to optimize the app’s performance, the developers will be responsible for testing and addressing bugs in the code.
- QA Engineer — Taking the developers’ initial testing to the next level, this engineer will ensure the overall quality of the app. They are responsible for developing tests, setting plans to improve the app, and conducting risk assessments. The testing they run includes functional testing, regression testing, performance testing, and security testing, amongst others. A lot of their work can be automated with test scripts using testing frameworks and tools.
Handpicking the right professionals for these roles can be quite challenging. But there’s a hassle-free alternative to hiring: outsourcing. At WillDom, we pinpoint the right candidates from our global talent network to build the best team for each tech project. Outsourcing not only eliminates the headache of hiring but also allows for greater flexibility and agility at every stage of the project.
Visit us at WillDom.com to learn more about how our teams can turn your app idea into a living representation of your brand, and follow us on our LinkedIn, Twitter, and YouTube for updates on all things from AI-driven marketing to the latest trends in tech!
